Smokefree.gov

National Institutes of Health (NIH) sponsored website and digital tools with the goal of reducing smoking.

Problem:

The project was not using a user-centered design approach to problem solving.

Action:

The UX team initially began conducting usability tests and user interviews, but slowly started adding additional research and integrating a user-centered design approach to help evolve the website(s). We conducted various user research activities to help them identify the most important problems, including the need to integrated their family of seven websites.

Results

Over several years, we used evidence-based decisions to improve the effectiveness of the websites, mobile apps, and quit smoking texting program.ß The user experience involvement grew to involve over a dozen UX specialists, who worked on almost all of the websites. Another legacy impact was continuous user-centered design approach so the project leaders would understand their user’s needs and align them with the project goals to prioritize their future work.

Genetic and Rare Diseases Information Center

Example Project 1

Selected Works