At Cycle User Experience, our Strategists and Designers have been in the industry for over 20 years

The focus on the customer and user has become a critical factor in achieving success today.  Our UX designers have been working with small and large organizations and project teams to integrate user experience into their product lifecycle, facilitate workshops, conduct user research, and mentor individuals and teams along the way.  Our goal is to efficiently learn as much as we can to help you find the best solutions and mentor as we learn. Collaborating with our clients -- not just telling our clients what to do or what we learned -- and approaching problems as a partnership is how we help you make better decisions.

Companies of all shapes and sizes have heard of user experience, but often still do not know how to integrate UX into their agile or product development process.  Cycle User Experience has tailored our approach to help firms and teams learn as we work.  The ultimate goal is to clearly define, understand, optimize, and prioritize your business.  Then, with a clear vision, align these goals with actual user needs and insights through observing and talking to the users.

The User Experience Lifecycle Process


Expectations are Always Changing

Long ago every homeowner had an outhouse, no one expected to have water in their house.  Modern indoor plumbing was introduced in the mid 1800s as technology improved. Wide scale indoor plumbing began in the 1900s. Soon, by the mid to late-1900s, most new homeowners expected plumbing when they purchased a house. Or did they?  As late as the 1960s over 25% of the houses in 16 states still didn't have indoor plumbing. As you can see, there are different characteristics that influence expectations. The type of dwelling (house, high-rise), the location (which state, city, rural), and your race and/or socio-economic status changed those expectations.  If you had made an assumption that almost everyone had indoor plumbing in the 1960s, you'd be wrong in 16 states.

Talking to your users can help you better clarify, verify, and understand the context of their lives around your product and/or service.

Research is Invaluable

It is critical to conduct user research early in your process, and often, on everything from ideas, processes, concepts, prototypes, websites and apps, and even in-person experiences.  These insights and validation are invaluable to help you make evidence-based decisions to create or improve products and services your customers want.


Meet the CEO

Brad Aabel

CEO, Strategist with Advanced Degree in Common Sense

Senior User Experience (UX) Strategist, Manager, Architect, and Designer with over fifteen years of professional experience in UX design and research. My experience and knowledge covers a board range of design and user experience methodologies and disciplines.

I have led user experience efforts analyzing and applying a wide range of user-centered design methodologies including usability evaluation, testing and research, heuristic evaluations, contextual inquiries, personas, wireframes and prototypes, surveys, task analysis, process flow diagrams, information architecture, and storyboards.


Interested in working together? Get in touch!

© 2021 Brad Aabel • All Rights Reserved